EVENT SPOTLIGHT
Gatherings where a group of people are working together to advance their shared political, social, or artistic ideas
CASE STUDY: Festival
Clients/Partners: LEAF Community Arts
LEAF Community Arts is a non-profit organization, building community, connecting cultures and enriching lives through the arts – locally and globally – with festivals, community events and arts education programs. For 22 years, each May & October an intergenerational family of 12,000 people join together upon the beautiful Lake Eden grounds to experience the power music, art and culture has to transform lives, strengthen community, and foster unity.
We produced a dynamic video to spotlight the spirit of the festival.
Main objectives:
Produce a dynamic promotional video to excite viewers with festival highlights
Showcase the gorgeous festival grounds at the historic site on Lake Eden
Exhibit the family-friendly atmosphere and artistic expression that makes this festival so unique
We wanted this video to be fast-paced and filled to the brim with footage, so we opted to create a music video by cutting creative footage to the beat of a track provided by the headlining band of the festival.
Camera: Andrea Desky
Production Assistant: Jonathan Robert
Editor: Andrea Desky
The video is featured on the LEAF Community Arts website, YouTube channel, and shared to very receptive audience via social media.
CASE STUDY: Conference
Clients/Partners: Apostacon
Apostacon is an annual conference that brings in world-renowned scientists (such as Neil deGrasse Tyson and Laurence Krauss) and nationally recognized speakers from the freethought community to address topics concerning humanism, secularism and skepticism.
The conference embraces the parody religion of the Flying Spaghetti Monster, so we produced a spotlight video with a lighthearted nature.
Main objectives:
Share testimonials from high profile key speakers to encapsulate the event
Provide background for the importance of conferences on this subject matter
Help drive attendance at future conferences
In order to exemplify the speakers and also promote attendance, so we filmed several formal staged interviews on-location at the conference and captured b-roll throughout the event.
Camera: Andrea Desky
Production Assistant: Jonathan Robert
Editor: Andrea Desky
Apostacon featured the video on the home page of their website, and it was distributed on social media by celebrity speakers and thousands of attendees.
CASE STUDY: Event
Clients/Partners: Mother Earth News Fair, Climate Listening Project
The Mother Earth News Fairs are fun-filled, family-oriented sustainable lifestyle events that feature dozens of practical, hands-on demonstrations and workshops from the leading authorities on: Renewable Energy, Small-Scale Agriculture, Gardening, Green Building, Green Transportation and Natural Health.
We produced a spotlight of the event for the Climate Listening Project, a platform to talk about practical solutions for climate change resilience.
Main objectives:
Connect how promoting sustainable lifestyles can make an impact on the world
Demonstrate how much fun learning about sustainability can be in this hands-on environment
Encourage attendance to help empower impactful lifestyle adaptations in the local community
We captured an interview with the director on-location as he guides viewers through the activities.
Producer: Dayna Reggero
Camera: Andrea Desky
Editor: Andrea Desky
The video was distributed via social media and posted to the Mother Earth News Fair blog.
CASE STUDY: Rally
Clients/Partners: Dogwood Alliance, Greenpeace, Justice Action Mobilization Network, Global Justice Ecology Project, Clean Air Carolina
Dogwood Alliance hosted a gathering to celebrate forests and send a message to big business: Stop burning Southern Forests. We captured footage and interviews at the rally to showcase the outpouring of community support. This video was featured on the “Act Now” donation page and shared widely by the community and partnering organizations.
Demonstrate the power of community taking a stand and inspire more involvement on the local level
Educate viewers about the bigger picture issue through the context of explaining why the rally was being held
Use this video as marketing material to promote contributions and volunteer sign-up by
We captured short, impactful testimonial sound bites from members of partner organizations and participants, combined with action shots filmed during the rally. Text overlay was applied for background context.
Camera: Andrea Desky
Camera 2: David Allen
Editor: Andrea Desky
This video aimed to help mobilize local communities by driving social media traffic to a volunteer sign-up page.
CASE STUDY: Direct Action
Clients/Partners: Dogwood Alliance
Today’s biggest threat to Southern forests is the growing biomass industry. The wood pellet industry is expanding at a rate that is impossible for Southern forests to sustain. Our beautiful forests are being clear-cut, processed into pellets and then shipped to Europe to be burned for electricity.
On November 13th, as the wood products industry meets in Chesapeake, VA to celebrate the destruction and export of our incredible forests, people from across the US came together for a National Day of Action to send an SOS to Save Our Southern forests. Following the press conference, speakers and local community activists boarded a boat with a banner reading “SOS – Save Our Southern Forests”, with a plan to disrupt a scheduled conference tour of Enviva’s Port of Chesapeake export terminal.
We were on the ground (and boat) to document the action.
Demonstrate the power of direct action for protest
Show how the organization is actively taking action against the issue they are fighting
Bring the issue into the spotlight and educate viewers by providing background context for the action
We thought it was important to stage formal interviews with organizers of the event as well as show them in action. We combined footage from the press conference with b-roll filmed on location during the direct action.
Cameras: Andrea Desky, Andy Crespo
Editor: Andrea Desky
This video was used to promote a Thunderclap for digital petition signatures, and shared widely via social media.